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Why is cheap hosting not recommended

You may have found a hosting package that is cheaper than the £150 per year that Reproweb charge.
 

UNBEATABLE DEAL

Website Rank Improvement Tools (worth £55) + Search Engine Optimisation Guide (worth £25) + Free Hosting For First Year (worth £150)

= £170 FOR A HIGH PERFORMANCE, PROFESSIONAL LOOKING WEBSITE, HOSTED ON A HIGH-END SERVER